In this exhibit visitors can watch various videos and choose the elements they think made them go viral. Then they can compare their choice with that of other visitors.
Every minute, around 48 hours of videos are posted on the Internet, but only some of them reach millions of viewers through sharing. Despite the impact they can have on society, it is very difficult to predict whether a video will go viral. There are elements that increase the chances of it happening, such as the emotions they trigger or their usefulness. By identifying these and other elements in his book Contagious: Why things catch on, Jonah Berger developed a marketing tool called STEPPS to create viral videos and products. This exhibit is based on that tool.